What do I get for my franchise fee and royalties?

What type of experience do I need to run these brands?

What is the weekly royalty fee?

What is the weekly advertising & marketing fee?

What will my total investment be?

What about selecting a site for my restaurant?

How long does it take to open one of your brands?

How do I receive my food products and supplies?

How will I handle my accounting and reporting needs?

What financial requirements do I personally need to meet?

What type of training do the franchisee(s) and management team need?

What makes Villa Enterprises Family of Fresh Brands different?

Where do I go from here?



Answers


What do I get for my franchise fee and royalties?
• Use of our brands name, operating systems, logo, and store   design.

• A comprehensive management training program at one of our   designated training centers designed to prepare you for daily   operation of our concept(s). Traveling and Lodging expenses are   not included in the fee.

• Conceptual site and floor plan designs, and prototypical
  building plans.

• Franchise development support and a step-by-step guide through   the process of new store layout, ordering of equipment, furniture,   and fixtures.

• Real Estate assistance for site selection.

• Support and training assistance in pre-opening and grand opening.

• Ongoing support in the following areas: Operations, Research &   Development, Purchasing & Distribution, and Marketing.
Back to Top

What type of experience do I need to run these brands?
Any prior experience in business management and a food service background are very helpful. We can teach you the elements of our business, but the most important assets are organizational skills, people skills, work ethic, enthusiasm, and adherence to the systems, standards, and specifications of the Franchisor.
Back to Top

What is the weekly royalty fee?
Five Percent (5%) for the Green Leaf's, South Philly Steaks & Fries, and Bananas brands and Six Percent (6%) for the Villa Fresh Italian KitchenSM/Villa Pizza brands of Gross Revenues. (Gross Revenues are the total revenues from all sales of the restaurant but do not include sales tax or equivalent taxes). Royalties are paid on a weekly basis to Franchisor.
Back to Top

What is the weekly advertising & marketing fee?
One Percent (1%) of Gross Revenues is the Advertising Fee for Green Leaf's, South Philly Steaks & Fries and Bananas, paid weekly to the Franchisor.
Back to Top


What will my total investment be?
VILLA FRESH ITALIAN KITCHEN

EXPENDITURE Initial Franchise Fee Opening Inventory Lease Deposit Lease Negotiation Fee Utility Installation & Deposits Leasehold Improvements Advertising & Marketing Insurance Office Equipment & Supplies Equipment Package Training Expenses Professional Fees, Licenses & Permits Additional Funds - (three months) TOTAL

AMOUNT $25,000 $4,000 - $7,500 $2,500 - $10,000 $0 - $50,000 $200 - $2,000 $125,000 - $300,000 $3,000 $1,200 - $4,000 $550 - $1,500 $125,000 - $140,000 $2,500 - $4,000 $4,000 - $15,000 $4,000 - $10,000 $296,950 - $572,000

GREENLEAF'S

EXPENDITURE Initial Franchise Fee Equipment & Furnishings Signs Building Construction Insurance Opening Inventory Utility Deposits Business Licenses Travel, Lodging, Meals for Initial Training Professional Fees Working Capital Computer Equipment Advertising & Marketing TOTAL

AMOUNT $25,000 $80,000 - $110,000 $9,000 - $15,000 $115,500 - $175,000 $3,000 - $6,000 $3,500 - $7,000 $2,000 $1,000 - $4,000 $3,000 - $5,000 $5,000 - $10,000 $25,000-$50,000 $10,000 - $20,000 $3,000 - $5,000 $284,500 - $434,000

BANANAS

EXPENDITURE The cost to purchase or rent real estate will vary according to the size and location of your particular unit. The turnkey cost for a Bananas concept depends upon the site you choose. The Bananas concept is mostly offered as a co-branded unit with one of our core concepts.

SOUTH PHILLY STEAKS AND FRIES

EXPENDITURE Franchise Fee Equipment & Furnishings Signs Building Construction Insurance Opening Inventory Utility Deposits Business Licenses Travel, Lodging, Meals Initial Training Professional Fees Working Capital Computer Equipment Advertising & Marketing TOTAL

AMOUNT $25,000 $100,000 - $130,000 $9,000 - $15,000 $100,000 - $175,000 $3,000 - $6,000 $5,000 - $10,000 $2,000 $1,000 - $4,000 $3,000 - $5,000 $6,500 - $7,500 $25,000 - $50,000 $10,000 - $20,000 $3,000 - $5,000 $292,000 - $454,500

Back to Top

What about selecting a site for my restaurant?
Franchisor can assist you in choosing a location that's right for our concepts. Typically, we have locations in regional malls, airports, colleges & universities, casinos, outlet centers, and office buildings.

The square footage varies for each location.
Back to Top

How long does it take to open one of your brands?
From the date the Franchise Agreement is signed, it takes approximately four to six months.
Back to Top

How do I receive my food products and supplies?
The Franchisor attempts to provide a 'One Stop Shop' delivery to your restaurant, where available. We have strategic alliances in various regions with food distributors. Additionally, we attempt to maximize volume leverage with our suppliers in order to get high quality, service, and competitive prices for our franchisees.
Back to Top

How will I handle my accounting and reporting needs?
The Franchisor will supply you with the necessary information and required formats for setting up your accounting systems and submitting timely reports. You will probably want to retain the services of an accountant/bookkeeper to assist you.
Back to Top

What financial requirements do I personally need to meet?
To open one our franchise brands, the following financial requirements must be met.

Typical Food Court Location Typical In-line Unit
Minimum Net Worth: $300,000Minimum Net Worth: $600,000
Minimum Liquid Assets: $75,000Minimum Liquid Assets: $150,000
Back to Top

What type of training do the franchisee(s) and management team need?
We prefer that our franchisees are hands-on and highly involved in their new business. We require both the franchisee(s) and the designated restaurant manager to successfully complete our training program. This includes a minimum of two (2) to three (3) weeks of intense training at one of our designated training centers.
Back to Top

What makes Villa Enterprises Family of Fresh Brands different?
• Privately-held company with over 45 years of restaurant   experience and nearly 300 units nationwide and abroad.

• Offer a variety of food concepts to meet customers' tastes and   preferences.

• Each of our brands emphasize the 'Made Fresh Daily' approach   with authentic recipes to create quality menu offerings and wide   selections.

• Our ability to co-brand with our own concepts offer the opportunity   to maximize day part sales.

• Flexible and innovative store designs.
Back to Top

Where do I go from here?
Use our online application at this link to the form or thoroughly complete a Franchise Application and then send it to:

Franchise Development Department
Villa Enterprises Management
25 Washington Street, Morristown, NJ 07960
Phone: 973.285.4800
Fax: 973.401.0121
Back to Top